Fiera del Levante – International Trade Fair

The Fiera del Levante: History and Identity of Bari

The Fiera del Levante is much more than a commercial exhibition; it is a symbol of the city of Bari and the entire Puglia region. Founded in 1929, the Fiera del Levante Autonomous Body organized the first edition of the great exhibition in 1930, with the goal of making Bari a commercial bridge between Italy, the Balkans, the Middle East, and North Africa. Since then, the International Trade Fair has established itself as the leading generalist exhibition in Southern Italy, an unmissable appointment every September.

An exhibition district overlooking the sea

The event takes place in the spacious exhibition district that stretches for approximately 300,000 square meters along the Lungomare Starita, in the Marconi-San Girolamo-Fesca district, just minutes from Bari's city center, port, train station, and airport. Its monumental pavilions, many of which hold great architectural value, host dozens of international events throughout the year, including exhibitions, congresses, and gatherings.

The Trade Fair: Commerce, Culture, and Innovation

The International General Trade Fair is a multi-sector event that brings together hundreds of exhibitors: home and furniture, construction, automotive, agri-food and typical Puglian products, craftsmanship, fashion, technology, and innovation. There is also an area dedicated to startups and digital technology, alongside conferences and round tables on economic themes such as exports, energy, labor, and internationalization. The Fair has always been a privileged showcase for Mediterranean businesses.

Beyond Business: Shows and Entertainment

Alongside its commercial dimension, the Trade Fair offers a rich calendar of events open to the public: evening concerts, theatrical and comedy shows, entertainment, areas for children and families, and food and wine tastings. During the nine days of the event, the exhibition grounds transform into a large festival space that engages Bari residents and visitors from all over Puglia and Southern Italy.

An appointment with Puglia

Visiting the Fiera del Levante means immersing yourself in the soul of Bari and getting to know the region's productive excellence up close. For the Puglian capital, the Trade Fair represents an annual moment of identity pride and a significant economic engine for the entire territory.