Fashion Festival - La Reggia Designer Outlet

The Fashion Festival: Marcianise's ultimate shopping celebration

The Fashion Festival is the most anticipated event at La Reggia Designer Outlet in Marcianise, located in the heart of the Caserta province, Campania. Twice a year, in spring and autumn, this McArthurGlen village opens its doors for a special event from 9 AM to 9 PM—with cafes and bars ready to serve from 8:30 AM—for a day entirely dedicated to fashion, savings, and entertainment. This is far more than a standard sale; on these Sundays, the town of Marcianise experiences a massive influx of visitors arriving from across Campania and neighboring regions.

Discounts of up to 70% off outlet prices

The core of the event is the shopping experience. Over 300 selected products are showcased with discounts of up to 70% off the outlet price, adding even more value to the already reduced boutique prices. Each participating brand selects iconic pieces from their collection to offer at special rates, while stocks last.

• Over 160 stores within the center and more than one hundred participating brands
• Men's, women's, and children's clothing, footwear, accessories, and sportswear
• Brands include Nike, Adidas, Michael Kors, Levi's, Guess, Diesel, Columbia, Coccinelle, Puma, Pinko, Karl Lagerfeld, Elisabetta Franchi, and Boggi Milano
• Examples of event pricing: Nike items at €18.90 (outlet price €62.99), Michael Kors at €98.70 (outlet price €329.00), Diesel at €61.80 (outlet price €206.00)

Music, marching bands, and kids' entertainment

The day is about more than just shopping. A roving marching band wanders through the village streets, entertaining the crowd with live music, while in the afternoon, a DJ set kicks off in the center's piazzas. Entertainers hand out balloons to the little ones and manage the outdoor play area, featuring activities designed for children aged three and up. Bars and restaurants remain open for lunch, an aperitif with friends, or a quick snack between shops.

A nationwide event

The Fashion Festival is not an isolated initiative; it takes place on the same day at other Italian McArthurGlen Designer Outlets, including Serravalle Scrivia in Piedmont, Castel Romano in Lazio, and Noventa di Piave in Veneto. For Southern Italy, La Reggia is the reference point, having established itself as one of the most popular shopping destinations in Campania.

La Reggia Designer Outlet, between Caserta and Naples

Overlooking the S.P. 336 Sannitica road, the center is just minutes from the Caserta Sud exit on the A1 motorway and is easily accessible from both Naples and Caserta. The village's architecture mimics the open spaces of a small town, with piazzas, pedestrian avenues, and fountains—a setting that becomes the natural stage for the festival. Its proximity to the Royal Palace of Caserta (Reggia di Caserta), a UNESCO World Heritage site, makes it easy to combine shopping with a cultural visit.

Tips for the best experience

Recent editions have seen remarkable turnout, with tens of thousands of visitors in a single day according to local press, queues at the most popular stores, and heavy traffic on access roads. Arriving early in the morning, right after opening, is the best way to find available sizes and park without difficulty. Those who prefer a calmer atmosphere might opt for the evening hours, when the crowds thin out but the center remains open until 9 PM.