EICMA Riding Fest
The great two-wheel festival at the Misano World Circuit
About EICMA Riding Fest
The motorcycle test ride event on the Riviera
The EICMA Riding Fest is the event, organized by EICMA (the entity that also manages the Milan International Motorcycle Show), that brings the spirit of the sector's most important show to the heart of the Romagna Riviera. The setting is the Misano World Circuit Marco Simoncelli, the renowned circuit in Misano Adriatico, in the province of Rimini, Emilia-Romagna, a regular venue for the Motorcycle World Championship.
The slogan that sums up the event's soul is clear: after seeing the new models displayed at the shows, here is finally the chance to test them. The circuit's paddock transforms for an entire weekend into a huge test ride area, where over 500 motorcycles from the most important manufacturers are made available for the public to ride.
Six riding experiences
The heart of the festival is divided into several riding experiences designed for every type of motorcyclist. The Touring Experience allows free test rides of naked, crossover, adventure, and sport tourer bikes on the hilly roads around the circuit; the Off-Road Experience tests enduro and maxi-enduro bikes on dedicated dirt tracks; the Track Experience lets you ride on the track with sport, supersport, and hypernaked bikes on the legendary Misano layout. Added to these are areas for younger riders – Hashtag 125 for small-capacity motorcycles and Area 51 for 50cc bikes – and the Adventure Rally Experience with theoretical and practical instruction.
Champions, shows, and families
In addition to test rides, the EICMA Riding Fest is a major entertainment hub: acrobatic shows in the MotoLive style, a gaming arena, a stage hosted by Radio Deejay, and above all, the presence of legends and stars of motorcycling, from MotoGP to Superbike to motocross. Families can find space in the EICMA for Kids area, dedicated to children aged 6 to 12 in collaboration with the Italian Motorcycle Federation, and in FMI safe riding courses. Entry to the paddock is completely free, with online registration required to collect a pass.
EICMA Riding Fest — edition 2026
The 2026 edition of the EICMA Riding Fest took place from Friday, May 1st to Sunday, May 3rd at the Misano World Circuit Marco Simoncelli in Misano Adriatico. For three days, the paddock offered the public over 500 motorcycles from leading manufacturers, with offerings divided into six riding experiences and various areas dedicated to younger riders and families. The event combined motorcycle test rides with a rich entertainment program, featuring legends and stars of the two-wheel world.
Programme EICMA Riding Fest 2026
The Six Riding Experiences
- Touring Experience — free road tests with naked, crossover, adventure, and sport tourer bikes along the hilly routes around the circuit; approximately thirty-minute rides with departures at regular intervals.
- Off-Road Experience — tests on a dirt track near the paddock with enduro and maxi-enduro bikes.
- Track Experience — sessions on the international Misano circuit with sport, supersport, and hypernaked bikes, for a fee (€40 per session) and by reservation.
- Hashtag 125 — area dedicated to 125cc motorcycles, open to riders aged 14 and over, with numerous manufacturers present.
- Area 51 — space reserved for 50cc bikes with manual transmission.
- Adventure Rally Experience — theoretical and practical instruction dedicated to the adventure world.
Areas and Activities
- EICMA for Kids — educational courses for children aged 6 to 12, in collaboration with the Italian Motorcycle Federation.
- FMI Safe Riding Courses — free sessions with your own motorcycle, upon pre-registration.
- Gaming Arena, acrobatic shows in MotoLive style, and a stage hosted by Radio Deejay.
Guests
Among the personalities present at the event: Kevin Schwantz, Tony Cairoli, Troy Bayliss, Carl Fogarty, Stefan Everts, Andrea Dovizioso, Marco Melandri, and Mattia Pasini.
Highlights EICMA Riding Fest 2026
Prices EICMA Riding Fest 2026
Practical information — EICMA Riding Fest
Where it takes place
Misano World Circuit Marco Simoncelli, Via Daijiro Kato 10, 47843 Misano Adriatico (RN), Emilia-Romagna.
How to get there
The circuit is easily reached from the A14 motorway, Riccione exit, in just a few minutes. Misano Adriatico train station is on the Adriatic line; the nearest airport is Federico Fellini Airport in Rimini. Ample parking is available near the racetrack.
Admission and test rides
Admission to the event is free upon online registration on the official website to obtain a pass. Most road and off-road test rides are free; track sessions (Track Experience) are subject to a fee and must be booked in advance. A valid license appropriate for the category of motorcycle being tested is required to ride.
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Where does it take place — EICMA Riding Fest
Misano World Circuit Marco Simoncelli
Via Daijiro Kato 10, 47843 Misano Adriatico