Buongiorno Ceramica!
The widespread festival of the Ceramic Cities in Sassuolo, capital of the ceramic district
About Buongiorno Ceramica Sassuolo
Buongiorno Ceramica! in Sassuolo
Every year, at the end of May, Buongiorno Ceramica! transforms the Italian ceramic cities into one big widespread festival. Promoted by AiCC (Italian Association of Ceramic Cities), the event involves over sixty municipalities with more than five hundred free appointments including exhibitions, workshops, guided tours, demonstrations, and special openings of workshops and studios. In Sassuolo, in the heart of the ceramic district in the province of Modena (Emilia-Romagna), the event has a special significance: the city is one of the main ceramic production centers in Italy and, during these days, showcases both its artistic history and the present of a world-renowned industry.
A city that is the capital of ceramics
Sassuolo is not just any city in the circuit: it is the hub of the most important ceramic district in Europe, where tiles have shaped the economy and culture of the area. For this reason, Buongiorno Ceramica! here does not limit itself to celebrating artistic craftsmanship but intertwines tradition and factory, ancient history and contemporary production. The route winds through the symbolic places of the city: from the monumental Palazzo Ducale to Paggeria Arte, from the headquarters of Confindustria Ceramica to the showrooms of the district's major companies such as Marazzi and Marca Corona.
What to expect
- Exhibitions dedicated to the historical artistic ceramics of Sassuolo
- Free guided tours of museums, company galleries, and documentation centers
- Clay decoration workshops for adults, families, and children
- Screenings and meetings on the memory of the ceramic district
- Special openings of industrial showrooms normally not accessible
The Sassuolo initiative is realized by the Municipality of Sassuolo in collaboration with the Municipality of Fiorano Modenese, Confindustria Ceramica, Ceramiche Marca Corona, and Marazzi Group, intertwining the cultural and productive dimensions of the territory. All activities are free admission, designed to introduce both adults and children to the world of ceramics.
A national event, a local history
Sassuolo has become a full member of AiCC, joining the other Italian cities with an established ceramic tradition that participate annually in the widespread festival. Participating in Buongiorno Ceramica! in Sassuolo means experiencing firsthand a heritage made of artisanal skills, identity, and contemporary creativity, in a weekend that combines art, industry, and community.
Buongiorno Ceramica Sassuolo — edition 2026
The 2026 edition of Buongiorno Ceramica!, the twelfth at national level, confirmed Sassuolo among the protagonists of the widespread festival of the Ceramic Cities. On the two days of May 23 and 24, the city opened its symbolic places of the Modenese ceramic district, alternating historical memory and contemporary industrial production. Exhibitions, guided tours, family workshops, and screenings told a know-how that is the identity of the territory, in a packed, entirely free schedule.
Programme Buongiorno Ceramica Sassuolo 2026
Saturday, May 23
- Palazzina della Casiglia — Guided tour of the Confindustria Ceramica headquarters and the Documentation Center of the Italian Ceramic Tile Industry.
- Palazzo Ducale — Exhibition "Between Court and Factory: The History of Sassuolo Ceramics", dedicated to the city's historical artistic ceramics.
- Paggeria Arte (Piazzale della Rosa) — Exhibition "PROMPT–POETRY. Translation Surfaces", curated by students of I.I.S. Elsa Morante.
- Sala Civica G.P. Biasin — Screening of the documentary "Roots and Clay: Stories of Sassuolo Residents between America and Spain", on the internationalization of the district.
Sunday, May 24
- Paggeria Arte — 11:00 AM: Official opening of the exhibition "PROMPT–POETRY"; in the afternoon, workshop "Carefree Cups" for decorating clay.
- Marazzi Showroom — "Welcome to Marazzi for kids", an interactive story and workshop on ceramics for families with children.
- Marca Corona Gallery — Guided tour of the company museum dedicated to ceramic art.
- Fiorano Ceramics Museum (Castello di Spezzano) — Guided tours of the experiential path "Manodopera".
The complete program is published on the official website buongiornoceramica.it and on the Municipality of Sassuolo website.
Highlights Buongiorno Ceramica Sassuolo 2026
Prices Buongiorno Ceramica Sassuolo 2026
Practical information — Buongiorno Ceramica Sassuolo
How to get there
Sassuolo is located in the province of Modena, in Emilia-Romagna. By car, it can be reached from the A1 motorway (Modena Nord or Modena Sud exit) continuing towards the ceramic district. By train, it is connected to Modena by the regional railway; buses and trains to Sassuolo depart from Modena station.
When
The last weekend of May (Saturday and Sunday). Previews and related events may start in the preceding days.
Admission
All festival activities are free admission. For some guided tours and workshops, booking may be recommended: it is advisable to consult the official program and the contact details of the Municipality of Sassuolo.
Main venues
Paggeria Arte (Piazzale della Rosa), Palazzo Ducale, Palazzina della Casiglia, Sala Civica G.P. Biasin, Marazzi and Marca Corona showrooms.
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Where does it take place — Buongiorno Ceramica Sassuolo
Paggeria Arte e poli culturali cittadini
Piazzale della Rosa, 41049 Sassuolo