The widespread festival of the Cities of Ceramics in the village of potters and majolica makers, in the province of Benevento
For an entire weekend in May, San Lorenzello, a small town in the province of Benevento, in Campania, joins the largest Italian event dedicated to artistic and artisanal ceramics. Buongiorno Ceramica! is the widespread festival promoted by the Italian Association of Cities of Ceramics (AiCC): over the same weekend, dozens of municipalities recognized as «Cities of Ceramics» simultaneously open their workshops, museums, and studios, and San Lorenzello has been a long-standing participant in the initiative.
Laurentine ceramics are not a recent phenomenon. Ancient Roman-era kilns have been identified in the area, but it was in the 18th century that the activity reached its golden age: entire families worked clay in workshops scattered throughout the town and the surrounding countryside. Local memory distinguishes three crafts, still cited today as emblems of the village: the pignattari, who produced cooking and kitchenware; the fajenzari, specialized in painted majolica; and the pascellari, creators of nativity scene figures. The recognizable colors of the production — intense yellow, copper green, orange, and manganese — accompany religious, naturalistic, and allegorical subjects.
Beyond everyday kitchenware, plates, soup tureens, pitchers, vases, and amphorae, Laurentine masters produced objects for churches and pharmacies for centuries: holy water stoups, albarelli, and sacristy washbasins. Their fame was such that some local ceramists were called to work in the most prestigious manufactories of the time. Today, the activity is still vibrant: several workshops continue to produce by hand, balancing fidelity to ancient repertoires with contemporary experimentation, and a new generation of ceramists and designers is bringing the town back into national circuits of signature craftsmanship.
San Lorenzello shares its identity as a City of Ceramics with the nearby town of Cerreto Sannita: the two centers effectively form a single pottery district, that of the so-called Cerreto-Laurentine ceramics, and for Buongiorno Ceramica!, they often build a joint program with coordinated workshops and openings. In Cerreto Sannita, you will find the Civic Museum of Cerreto Ceramics, a natural stop for those who want to understand the evolution of shapes and decorations before or after visiting the Laurentine workshops.
The 2026 edition, the twelfth, took place on Saturday, May 23rd and Sunday, May 24th, 2026, and involved 60 Italian municipalities with over 500 events, according to the program published by the AiCC. For Campania, participants included, along with San Lorenzello and Cerreto Sannita, Ariano Irpino, Calitri, Cava de' Tirreni, Naples-Capodimonte, and Vietri sul Mare: a very clear snapshot of how deeply rooted ceramics are in the region, from the coast to the inland Sannio area.
Those who arrive in San Lorenzello do not find a festival built for the public, but a village showing its own craft. This is the difference that makes Buongiorno Ceramica! interesting: you enter real workshops, talk to those who knead and fire the clay, and understand how much time is needed for a hand-painted plate. All around, the Telesina Valley and the Titerno Valley offer the rest: the wines of Sannio, the villages at the foot of the Matese mountains, and a hilly landscape still little touched by mass tourism.
On May 23rd and 24th, 2026, San Lorenzello was one of the sixty Cities of Ceramics starring in the twelfth edition of Buongiorno Ceramica!, the widespread festival of the Italian Association of Cities of Ceramics (AiCC). For two days, the workshops of the Sannio village welcomed visitors with ceramists at work, while the national calendar counted over 500 events including labs for adults and children, exhibitions, installations, guided tours, live demonstrations, meetings, and tastings.
For Campania, participants included, along with San Lorenzello and Cerreto Sannita, Ariano Irpino, Calitri, Cava de' Tirreni, Naples-Capodimonte, and Vietri sul Mare. The edition marked the start of the term for the new AiCC director, Nadia Carboni, who described the event as the widespread festival that promotes Italian ceramic tradition through a network now composed of sixty cities.
The program for the twelfth edition was published by the AiCC on the official portal («Program 2026» section), with over 500 events distributed across the 60 participating municipalities over the weekend of May 23rd and 24th, 2026, and the days immediately preceding. The types of initiatives planned in all Cities of Ceramics, including San Lorenzello, were:
In the Sannio ceramic district, the event is traditionally built in a coordinated manner between San Lorenzello and Cerreto Sannita; at the Civic Museum of Cerreto Ceramics in Cerreto Sannita, the exhibition «Sacred and Profane» was highlighted for 2026, an artistic project by Domizio Cassella dedicated to a contemporary reinterpretation of the holy water stoup. The detailed schedule workshop by workshop in San Lorenzello was not released in a single document: individual openings were communicated by the artisans and updated progressively on the national portal.
By car: San Lorenzello can be reached from the SS 372 Telesina road (Telese Terme or San Salvatore Telesino exit), connected to the A1 motorway at Caianello and Benevento. From the provincial capital, it is about 40 km, and from Naples about 70 km.
By train: Telese Terme-Cerreto Sannita station on the Caserta-Benevento line, then bus or taxi for the final kilometers.
By plane: Naples-Capodichino airport, about 70 km away.
Buongiorno Ceramica! initiatives are generally free to access; some workshops have limited capacity and may require a reservation. The updated calendar for each municipality is published on the official portal buongiornoceramica.it.
Municipality of San Lorenzello, Piazza Filippo Lavorgna 1, 82030 San Lorenzello (BN) — tel. +39 0824 815134. General information about the event: [email protected].
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Botteghe e centro storico di San Lorenzello