Buongiorno Ceramica! in San Lorenzello (City of Ceramics)
Edition 2026 Visual arts Heritage Folk traditions

Buongiorno Ceramica! in San Lorenzello (City of Ceramics)

The widespread festival of the Cities of Ceramics in the village of potters and majolica makers, in the province of Benevento

San Lorenzello — Benevento (062) Since 2015
Dates 23 May — 24 May 2026
Location San Lorenzello (062)
Prices Free
Status Finished

About Buongiorno Ceramica! San Lorenzello

Every year in May, San Lorenzello opens the doors of its workshops for Buongiorno Ceramica!, the widespread festival promoted by the Italian Association of Cities of Ceramics. In this small town in the Telesina Valley, in the province of Benevento, master potters showcase their work on the wheel and traditional decorations in yellow, copper green, and manganese, welcoming curious visitors, families, and enthusiasts to workshops, exhibitions, and guided tours. Two days to understand firsthand why Laurentine ceramics are considered one of the craft treasures of Campania.

Buongiorno Ceramica! in San Lorenzello

For an entire weekend in May, San Lorenzello, a small town in the province of Benevento, in Campania, joins the largest Italian event dedicated to artistic and artisanal ceramics. Buongiorno Ceramica! is the widespread festival promoted by the Italian Association of Cities of Ceramics (AiCC): over the same weekend, dozens of municipalities recognized as «Cities of Ceramics» simultaneously open their workshops, museums, and studios, and San Lorenzello has been a long-standing participant in the initiative.

Potters, majolica makers, and nativity scene artists: a family tradition

Laurentine ceramics are not a recent phenomenon. Ancient Roman-era kilns have been identified in the area, but it was in the 18th century that the activity reached its golden age: entire families worked clay in workshops scattered throughout the town and the surrounding countryside. Local memory distinguishes three crafts, still cited today as emblems of the village: the pignattari, who produced cooking and kitchenware; the fajenzari, specialized in painted majolica; and the pascellari, creators of nativity scene figures. The recognizable colors of the production — intense yellow, copper green, orange, and manganese — accompany religious, naturalistic, and allegorical subjects.

Beyond everyday kitchenware, plates, soup tureens, pitchers, vases, and amphorae, Laurentine masters produced objects for churches and pharmacies for centuries: holy water stoups, albarelli, and sacristy washbasins. Their fame was such that some local ceramists were called to work in the most prestigious manufactories of the time. Today, the activity is still vibrant: several workshops continue to produce by hand, balancing fidelity to ancient repertoires with contemporary experimentation, and a new generation of ceramists and designers is bringing the town back into national circuits of signature craftsmanship.

A district in two towns: San Lorenzello and Cerreto Sannita

San Lorenzello shares its identity as a City of Ceramics with the nearby town of Cerreto Sannita: the two centers effectively form a single pottery district, that of the so-called Cerreto-Laurentine ceramics, and for Buongiorno Ceramica!, they often build a joint program with coordinated workshops and openings. In Cerreto Sannita, you will find the Civic Museum of Cerreto Ceramics, a natural stop for those who want to understand the evolution of shapes and decorations before or after visiting the Laurentine workshops.

What to expect during the festival

  • Open workshops and studios, with ceramists at work and live demonstrations of throwing, modeling, and decorating.
  • Workshops for adults and children, often held outdoors, to try working with clay with your own hands.
  • Exhibitions and installations of traditional and contemporary ceramics.
  • Guided tours of the historic center, museums, and local collections.
  • Convivial moments: tastings, aperitifs, and dinners served on local artistic ceramics.

The 2026 edition: the twelfth widespread festival

The 2026 edition, the twelfth, took place on Saturday, May 23rd and Sunday, May 24th, 2026, and involved 60 Italian municipalities with over 500 events, according to the program published by the AiCC. For Campania, participants included, along with San Lorenzello and Cerreto Sannita, Ariano Irpino, Calitri, Cava de' Tirreni, Naples-Capodimonte, and Vietri sul Mare: a very clear snapshot of how deeply rooted ceramics are in the region, from the coast to the inland Sannio area.

Why it is worth the trip

Those who arrive in San Lorenzello do not find a festival built for the public, but a village showing its own craft. This is the difference that makes Buongiorno Ceramica! interesting: you enter real workshops, talk to those who knead and fire the clay, and understand how much time is needed for a hand-painted plate. All around, the Telesina Valley and the Titerno Valley offer the rest: the wines of Sannio, the villages at the foot of the Matese mountains, and a hilly landscape still little touched by mass tourism.

Buongiorno Ceramica! San Lorenzello — edition 2026

The twelfth edition of Buongiorno Ceramica! took place on Saturday, May 23rd and Sunday, May 24th, 2026, involving 60 Italian municipalities with over 500 events. San Lorenzello, in the province of Benevento, participated along with the nearby town of Cerreto Sannita with open workshops, wheel-throwing demonstrations, labs, and exhibitions dedicated to Cerreto-Laurentine ceramics, during the weekend that brings together the Cities of Ceramics across Italy every year.

Buongiorno Ceramica! 2026 in San Lorenzello

On May 23rd and 24th, 2026, San Lorenzello was one of the sixty Cities of Ceramics starring in the twelfth edition of Buongiorno Ceramica!, the widespread festival of the Italian Association of Cities of Ceramics (AiCC). For two days, the workshops of the Sannio village welcomed visitors with ceramists at work, while the national calendar counted over 500 events including labs for adults and children, exhibitions, installations, guided tours, live demonstrations, meetings, and tastings.

For Campania, participants included, along with San Lorenzello and Cerreto Sannita, Ariano Irpino, Calitri, Cava de' Tirreni, Naples-Capodimonte, and Vietri sul Mare. The edition marked the start of the term for the new AiCC director, Nadia Carboni, who described the event as the widespread festival that promotes Italian ceramic tradition through a network now composed of sixty cities.

Programme Buongiorno Ceramica! San Lorenzello 2026

The program for the twelfth edition was published by the AiCC on the official portal («Program 2026» section), with over 500 events distributed across the 60 participating municipalities over the weekend of May 23rd and 24th, 2026, and the days immediately preceding. The types of initiatives planned in all Cities of Ceramics, including San Lorenzello, were:

  • Open workshops, studios, and kilns with live demonstrations of throwing, modeling, and decorating;
  • Labs for adults and children, in many cases set up outdoors;
  • Exhibitions and installations of traditional and contemporary ceramics;
  • Guided tours of museums, collections, and historic centers;
  • Performances, meetings, and conferences;
  • Tastings and food and wine events with functional ceramics as the star of the table.

In the Sannio ceramic district, the event is traditionally built in a coordinated manner between San Lorenzello and Cerreto Sannita; at the Civic Museum of Cerreto Ceramics in Cerreto Sannita, the exhibition «Sacred and Profane» was highlighted for 2026, an artistic project by Domizio Cassella dedicated to a contemporary reinterpretation of the holy water stoup. The detailed schedule workshop by workshop in San Lorenzello was not released in a single document: individual openings were communicated by the artisans and updated progressively on the national portal.

Highlights Buongiorno Ceramica! San Lorenzello 2026

  • Twelfth edition of the widespread festival of the Cities of Ceramics, Saturday, May 23rd and Sunday, May 24th, 2026.
  • 60 Italian municipalities involved and over 500 events in two days.
  • Workshops and studios of San Lorenzello open to the public with ceramists at work.
  • Coordinated program with Cerreto Sannita, the other ceramic town of Sannio.
  • Seven Campanian locations in the network: San Lorenzello, Cerreto Sannita, Ariano Irpino, Calitri, Cava de' Tirreni, Naples-Capodimonte, and Vietri sul Mare.
  • Opportunity to purchase hand-decorated pieces in typical Laurentine colors directly from the workshops.

Prices Buongiorno Ceramica! San Lorenzello 2026

<p>No specific price list was published for San Lorenzello. Buongiorno Ceramica! initiatives are generally <strong>free to access</strong>: workshops, studios, and exhibitions can be visited for free, while some limited-capacity labs and tastings may require a reservation and a contribution. For confirmation, it is best to refer to the buongiornoceramica.it portal or contact the Municipality of San Lorenzello directly.</p>

Practical information — Buongiorno Ceramica! San Lorenzello

How to get there

By car: San Lorenzello can be reached from the SS 372 Telesina road (Telese Terme or San Salvatore Telesino exit), connected to the A1 motorway at Caianello and Benevento. From the provincial capital, it is about 40 km, and from Naples about 70 km.

By train: Telese Terme-Cerreto Sannita station on the Caserta-Benevento line, then bus or taxi for the final kilometers.

By plane: Naples-Capodichino airport, about 70 km away.

Admission and reservations

Buongiorno Ceramica! initiatives are generally free to access; some workshops have limited capacity and may require a reservation. The updated calendar for each municipality is published on the official portal buongiornoceramica.it.

Practical tips

  • Comfortable shoes: the workshops are distributed throughout the historic center and are visited on foot.
  • Combine the visit with Cerreto Sannita, just a few minutes away, for the Civic Museum of Cerreto Ceramics.
  • Bring cash: many workshops are small artisanal businesses.
  • If purchasing large pieces, consider packaging: artisans usually take care of it upon request.

Contacts

Municipality of San Lorenzello, Piazza Filippo Lavorgna 1, 82030 San Lorenzello (BN) — tel. +39 0824 815134. General information about the event: [email protected].

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Where does it take place — Buongiorno Ceramica! San Lorenzello

Botteghe e centro storico di San Lorenzello

Contact Buongiorno Ceramica! San Lorenzello

Tel
+39 0824 815134

Buongiorno Ceramica! San Lorenzello in brief

Visual arts Heritage Folk traditions Family Children Design Art crafts Crafts Ceramics Outdoor Free Participatory Benevento