Vita in Campagna – La Fiera (VinCa)
The home of hobby farmers at Veronafiere
About VinCa
The hobby farmer's fair
Vita in Campagna – La Fiera, known by the acronym VinCa, is the event by Veronafiere, in Verona, designed for enthusiasts of vegetable patches, gardens, and small-scale farming from all over Italy. Born from the magazine of the same name, the fair promotes a conscious approach to cultivation and green space care, in the name of sustainability and respect for nature.
Plants, animals, and natural products
The exhibition areas span several pavilions: plants and flowers to adorn spaces, vegetables to grow, farmyard animals, natural cosmetics, medicinal and aromatic plants, and an area dedicated to dogs. Dozens of exhibitors offer equipment, seeds, plants, and products for those who want to get closer to the world of the countryside or deepen their passion.
Courses, workshops, and show cooking
The heart of VinCa lies in its practical courses and workshops: hundreds of sessions on medicinal plants, essential oils, soil nutrition and organic defence, olive tree pruning, rose cultivation, and sustainable gardens, led by industry experts. The programme is completed by show cooking, demonstrations on animal welfare, and moments dedicated to families, in a setting that makes Verona, in the Veneto region, the reference point for rural life enthusiasts.
VinCa — edition 2026
The 2026 edition of Vita in Campagna – La Fiera (VinCa) will be held at Veronafiere from March 20 to 22, 2026. The event will showcase exhibition areas for plants and flowers, vegetables, farmyard animals, natural cosmetics, aromatic and medicinal plants, as well as an area dedicated to dogs in collaboration with Veneto's cynological clubs. The programme of courses and workshops, spread over the three days, will guide visitors from theory to practice in small-scale farming and sustainable gardening.
Programme VinCa 2026
When
- Friday, March 20 – Sunday, March 22, 2026 — Veronafiere pavilions
Some courses and workshops
- Properties of Medicinal Plants — Paolo Stefani (Fri-Sun, 10:30 am)
- Essential Oils: Secrets and Daily Uses — Paolo Stefani (Fri-Sun, 2:00 pm)
- Growing Geraniums in a Changing Climate — Gabriele Cantaluppi (Fri-Sun, 9:30 am)
- Rose Varieties: Selection and Cultivation — Anna Furlani Pedoja (Friday, 10:30 am)
- Sustainable, Simple, and Economical Gardens — Francesca Moscatelli (Fri-Sun, 9:30 am)
Exhibition sectors
- Plants and flowers, vegetables, farmyard animals, natural cosmetics, medicinal and aromatic plants, dog area
Highlights VinCa 2026
Prices VinCa 2026
Practical information — VinCa
Getting there
Veronafiere is located at Viale del Lavoro 8, near the Verona Sud exit and the Verona Porta Nuova station.
Tickets and info
Admission fee applies. Information and tickets on the official website; customer care at 045 11176091 (Mon-Fri, 9 am-6 pm).
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Where does it take place — VinCa
Veronafiere
Viale del Lavoro 8, 37135 Verona