Serravalle con Gusto
A spring festival of flowers, flavors, and creativity in the heart of Serravalle Scrivia
About Serravalle con Gusto
Serravalle con Gusto: the spring festival of Lower Piedmont
Serravalle con Gusto is the event that brings the historic center of Serravalle Scrivia to life every spring. Located in the province of Alessandria, Piedmont, at the gateway to the Scrivia Valley, this lively town hosts a festival born to celebrate local produce, craftsmanship, and community spirit. In just a few editions, it has become one of the most anticipated events of the season, attracting visitors from across the Alessandria area and the nearby provinces of Genoa and Pavia.
A theme that changes every year
Each edition revolves around a central theme: for 2026, the focus was «Flowers, flavors, creations». The town's squares and streets fill with color thanks to floral displays, while food and wine stalls offer tastings of local specialties, wine, and street food. The atmosphere is typical of Piedmontese festivals: genuine, welcoming, and family-friendly.
What to find in the square
- Farm-to-table local product stalls and a farmers' market;
- Wine & Street Food with tastings and the Pro Loco grill;
- Arts, crafts, and hobby market along the town center streets;
- Static rally of vintage Fiat 500s, organized by the Fiat 500 Club Italia;
- Art exhibition curated by the Amici dell'Arte association;
- Homemade cake competition organized by AUSER, with an awards ceremony in the afternoon.
Entertainment and fun for everyone
The festival is also designed for children, with free bouncy castles, face painting, and entertainment throughout the day, while a DJ set provides the soundtrack in the afternoon. It is the perfect occasion for a Sunday in the open air, strolling among the stalls, tasting local specialties, and meeting the many associations that bring the Serravalle community to life.
A local event, made by the community
Serravalle con Gusto was born from the collaboration between the Municipality of Serravalle Scrivia (Department of Commerce) and local associations: Pro Loco, AUSER «Insieme per Serravalle», Amici dell'Arte, and the Fiat 500 Club Italia. This network of volunteers and local entities gives the festival its authentic character, rooted in the traditions of Lower Piedmont and the desire for community typical of the region's village festivals.
Serravalle con Gusto — edition 2026
Serravalle con Gusto 2026 — 4th edition
The fourth edition of Serravalle con Gusto, originally scheduled for May 10 and then postponed to Sunday, June 7, 2026, brought the center of Serravalle Scrivia to life around the theme «Flowers, flavors, creations». Stands opened at 10:00 am in Piazza Paolo Bosio and along Via Brodolini.
Program of the day
- 10:00 am — opening of the stands and static rally of vintage Fiat 500s, organized by the Fiat 500 Club Italia;
- Stands of local farm-to-table products, Wine & Street Food, and Pro Loco grill;
- Arts, crafts, and hobby market;
- Art exhibition by Amici dell'Arte;
- 3:30 pm — homemade cake competition organized by AUSER, with prizes ranging from 400 to 125 euros;
- Free bouncy castles for children, face painting, entertainment, and afternoon DJ set.
The event, with free admission, was promoted by the Department of Commerce of the Municipality of Serravalle Scrivia together with Pro Loco, AUSER «Insieme per Serravalle», Amici dell'Arte, and the Fiat 500 Club Italia.
Programme Serravalle con Gusto 2026
Sunday, June 7, 2026 — Piazza Paolo Bosio and Via Brodolini
- 10:00 am — opening of stands; static rally of vintage Fiat 500s (Fiat 500 Club Italia);
- Stands of local farm-to-table products, Wine & Street Food, Pro Loco grill;
- Arts, crafts, and hobby market;
- Art exhibition by Amici dell'Arte;
- 3:30 pm — homemade cake competition (AUSER), prizes from 400 to 125 euros;
- Free bouncy castles, face painting, entertainment, and afternoon DJ set.
Highlights Serravalle con Gusto 2026
- 2026 Theme: «Flowers, flavors, creations»
- Vintage Fiat 500 rally
- Homemade cake competition with prizes (AUSER)
- Wine & Street Food and Pro Loco grill
- Craft market and children's entertainment
Prices Serravalle con Gusto 2026
Practical information — Serravalle con Gusto
Location
The event takes place in the center of Serravalle Scrivia, in Piazza Paolo Bosio and along Via Brodolini.
How to get there
By car: Serravalle Scrivia is easily accessible from the A7 Milan-Genoa motorway (Serravalle Scrivia exit) and the A26. By train: the Serravalle Scrivia station is on the Genoa-Turin/Milan line. The town center is a short walk from the station.
Admission
Admission to the festival is free; tastings and products purchased at the stalls are paid.
When
The event takes place over a single day, from the morning (stalls open at 10:00 am) until the evening.
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Where does it take place — Serravalle con Gusto
Piazza Paolo Bosio e Via Brodolini