San Martino Fair
The autumn patronal fair of Serravalle Scrivia, featuring markets, polenta, and roasted chestnuts
About San Martino Fair
An autumn tradition in the heart of the Scrivia valley
The San Martino Fair is one of the most cherished autumn events in Serravalle Scrivia, a town in the Province of Alessandria, Piedmont. Every year, on the Sunday closest to November 11th, the village transforms into a large open-air market dedicated to its patron saint, attracting visitors from across Lower Piedmont and nearby Liguria.
The festival is rooted in the popular devotion to Saint Martin of Tours: historical research traces the local cult of the saint back to 1229, the year the Pieve di San Martino was consecrated. Today, the community still gathers in the parish church of Santi Martino e Stefano, while the fair celebrates the rural essence of the occasion, marking the end of the harvest season and the tapping of the new wine.
The market and craftsmanship
The heart of the event is the large street market that takes over the streets and squares of the center: Piazza Paolo Bosio, Via Brodolini, Via Divano, and Via Gramsci host a variety of goods alongside selected stalls of fine craftsmanship, traditional food and wine products, quality retail, and small curiosities. There is also a showcase for social and volunteer organizations, giving space to local associations.
The flavors of the festival
The San Martino Fair is also a celebration of autumn flavors. In Piazza Paolo Bosio, the Pro Loco offers a lunch featuring mushroom polenta, fondue, and traditional desserts, with options carefully prepared for vegetarians and those who do not eat pork. In the afternoon, fritters and the essential roasted chestnuts arrive, while the Alpini Group warms up the day with mulled wine, tea, and hot chocolate.
Culture, family, and heritage
The day is the perfect opportunity to discover the heritage of Serravalle Scrivia. The Libarna Museum Hall, dedicated to the ancient Roman city that once stood in this area, opens for free with guided tours, while the Confraternities guide the public in discovering the ancient oratories. For the little ones, a traditional funfair is set up in Piazza Coppi. A mix of tradition, gastronomy, culture, and entertainment that makes the San Martino Fair an unmissable event for families and fans of village festivals.
San Martino Fair — edition 2026
La Fiera di San Martino 2026 si terrà domenica 8 novembre 2026 nel centro storico di Serravalle Scrivia. L'edizione è confermata dagli organizzatori, con la consueta formula che unisce mercato, artigianato d'eccellenza, prodotti enogastronomici tipici e curiosità lungo le vie e le piazze del paese. Sono previsti circa 60 posti per gli espositori.
Il programma dettagliato dell'edizione 2026 (gastronomia, visite guidate alla Sala Museale di Libarna, Luna Park e appuntamenti collaterali) sarà annunciato nelle settimane precedenti la manifestazione. Per partecipare come espositori è possibile fare domanda al Consorzio Procom.
Programme San Martino Fair 2026
Il programma dettagliato dell'edizione 2026 sarà pubblicato nelle settimane precedenti la fiera. Sulla base delle edizioni recenti, la giornata prevede il grande mercato di artigianato e merci varie tra Piazza Paolo Bosio, Via Brodolini, Via Divano e Via Gramsci, il pranzo con la polenta ai funghi in piazza, frittelle e caldarroste nel pomeriggio, il vin brulè del Gruppo Alpini, le visite guidate gratuite alla Sala Museale di Libarna, la scoperta degli oratori con le Confraternite e il Luna Park in Piazza Coppi.
Highlights San Martino Fair 2026
Prices San Martino Fair 2026
Practical information — San Martino Fair
How to get there
Serravalle Scrivia is easily reached by car via the A7 Milan-Genoa motorway (Vignole Borbera-Arquata Scrivia exit) or the A26. By train, the Serravalle Scrivia station is on the Genoa-Turin line. The fair takes place in the historic center, between Piazza Paolo Bosio, Via Brodolini, Via Divano, and Via Gramsci.
Admission and hours
Admission to the fair and market is free. The event runs throughout the day on Sunday, roughly from morning until evening. Visits to the Libarna Museum Hall are free during the hours indicated by the organizers.
Tips
Given the expected crowds, it is best to arrive in the morning and park in the areas outside the center. Wear comfortable clothing suitable for the autumn season.
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Where does it take place — San Martino Fair
Centro storico di Serravalle Scrivia
Piazza Paolo Bosio, 15069 Serravalle Scrivia