The ancient spring fair around the sanctuary of Crema
The Santa Maria della Croce Fair is one of the oldest events in Crema: it was established by the Venetians in 1665, during the time of the Serenissima, and has been renewed every spring since then, generally around Easter. It is an event rooted in the city's history, continuing to blend commercial, religious, and popular dimensions.
The fair takes place near the evocative Sanctuary of Santa Maria della Croce, a site linked to the apparition of the Madonna to Caterina degli Uberti on April 3, 1490. Across an area of approximately 30,000 square meters, stalls offering sweets, local products, and crafts are set up, while the funfair and games attract families and young people, creating a festive atmosphere that unites different generations.
What makes this fair special is its dual nature: on one hand, the market and entertainment; on the other, the spirituality of the sanctuary, where visitors can find solace in the scurolo, the chapel of the apparition. This blend of the sacred and the secular gives the event a unique charm among Lombardy's fairs.
Although the number of exhibitors may vary from year to year, the Santa Maria della Croce Fair remains an identity event for Crema and the entire Crema area, in the province of Cremona: a moment when the city celebrates a centuries-old tradition, rediscovering its roots among the stalls and in the shadow of the sanctuary.
The Santa Maria della Croce Fair 2026 enlivens Crema from March 28 to 30, with stalls already open from the afternoon of the 27th. Around the sanctuary, spanning about 30,000 square meters, some forty exhibitors will present sweets, local products, and crafts, complemented by a funfair. This year, the organization, coordinated by the Municipality of Crema, has reinforced safety measures concerning escape routes, emergency vehicle access, and distances between attractions. The sanctuary remains a place for reflection and devotion throughout the fair.
From March 28 to 30, 2026 (with stalls opening on the afternoon of March 27).
Viale di Santa Maria della Croce and surrounding areas of the Sanctuary, Crema (CR).
Free. Stalls, crafts, and funfair.
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Santuario di Santa Maria della Croce
Viale Santa Maria della Croce, 26013 Crema