Sanremo in Fiore – Corso Fiorito
The historic parade of flower-adorned floats celebrating the Riviera dei Fiori
About Sanremo in Fiore
The Flower Festival of Sanremo
Sanremo in Fiore is the historic event celebrating the city's floricultural vocation, the capital of the Riviera dei Fiori in the province of Imperia. The heart of the event is the Corso Fiorito, the parade of floats entirely decorated with fresh flowers, a tradition that has deep roots in Sanremo since the early twentieth century.
Floats, Costumes, and Spectacle
Along the Lungomare Italo Calvino, the large flower-adorned floats created by the local municipalities parade, accompanied by costumed groups, musical bands, and street artists. Each year, the parade follows a different theme, which inspires the decoration of the floats and the city's setup. It is a spectacle that attracts thousands of spectators and showcases the excellence of Ligurian floriculture.
The Festival Flower
Around the parade, the city comes alive with days of celebration during the Festival Flower: photographic exhibitions, floral art workshops, an international flower conference, a flower carpet display, and musical performances, including concerts by the Sanremo Symphony Orchestra. It's an opportunity to discover the city of Sanremo in its most colorful guise, in the heart of Ligurian spring.
Sanremo in Fiore — edition 2026
The theme for the 2026 edition is Italian television: 'Che allegria! … tra emozioni, colori e trasmissioni' (What joy! … between emotions, colors, and shows), a tribute to the programs that have made TV history, from Mike Bongiorno to the Sanremo Festival. The 11 flower-adorned floats, created by the local municipalities, are dedicated to cult shows like the Sanremo Festival, Fantastico, Ballando con le stelle, and Quark.
The grand Corso Fiorito parade takes place on Sunday, March 29 at 10:30 AM along the Lungomare Italo Calvino, starting from Piazza Carlo Dapporto and proceeding to the Giardini Vittorio Veneto.
Programme Sanremo in Fiore 2026
Festival Flower (March 25-29)
- Photographic exhibitions and floral art workshops;
- International flower conference;
- Flower carpet display (inspired by Spello's);
- Friday, March 27 — Concert by the Sanremo Symphony Orchestra at the Casinò Theatre;
- Musical performances in the city.
Sunday, March 29 — Corso Fiorito
- 10:30 AM — Parade of the 11 flower-adorned floats on Lungomare Italo Calvino;
- Route from Piazza Carlo Dapporto, along the cycle path parallel to Via Nino Bixio, to Giardini Vittorio Veneto;
- Costumed groups, musical bands, and entertainment.
Highlights Sanremo in Fiore 2026
Prices Sanremo in Fiore 2026
Practical information — Sanremo in Fiore
How to get there
Sanremo has its own train station on the Genoa-Ventimiglia line (about a 20-minute walk from the parade route). By car, take the Sanremo exit on the A10 motorway. Paid parking is available in designated areas.
Admission
The parade along the seafront is free to attend; grandstands with seating may be available for a fee. Many events of the Festival Flower are free.
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Where does it take place — Sanremo in Fiore
Lungomare Italo Calvino
Lungomare Italo Calvino, 18038 Sanremo