Notte Bianca di Viadana
Shops open, fashion show and music in the historic centre during summer
About Notte Bianca
The Viadana White Night
The Notte Bianca di Viadana is the summer evening that transforms the historic centre of the Municipality of Viadana, in the Province of Mantua, into a large open-air party space. Promoted by Pro Loco Viadana together with the Vivi Viadana traders' committee, it aims to make the city centre lively and attractive during the warm season.
Shopping, fashion, and entertainment
For one evening, shops stay open late, while initiatives and events take place in the streets and squares. The highlight is the fashion show organised by the traders, which showcases the offerings of local businesses on the catwalk.
Music until late
The evening concludes with music and an open-air disco, which gets the historic centre dancing until late at night. A convivial event that combines shopping, entertainment, and street life, designed to involve the entire Viadana community.
Notte Bianca — edition 2026
The Notte Bianca di Viadana 2026 takes place on Saturday 18 July in the historic centre. The evening offers shops open late, the fashion show organised by traders together with Rc29, and the open-air disco "Notti Magiche - L'Italia che balla" with DJs Cristiano Desy and Gianluca Federici.
The event, promoted by Pro Loco Viadana and the Vivi Viadana committee, aims to involve the entire community and liven up the city centre during the warm season.
Programme Notte Bianca 2026
Saturday 18 July 2026
- Shops open in the evening in the historic centre
- Fashion show by traders with Rc29
- Musical evening and open-air disco "Notti Magiche - L'Italia che balla" with DJs Cristiano Desy and Gianluca Federici
Highlights Notte Bianca 2026
Prices Notte Bianca 2026
Practical information — Notte Bianca
Where
Historic centre of Viadana (MN), in the streets and squares of the city centre.
How to get there
Viadana is reachable by car from the SS420 along the Po river, about 40 km from Mantua. Parking is available near the centre.
Times and admission
Free admission. Shops open in the evening, fashion show and music until late at night.
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Where does it take place — Notte Bianca
Centro storico di Viadana
Centro storico, 46019 Viadana