The traveling Made in Italy market on Via Giovanni Giolitti
When the Gli Ambulanti di Forte dei Marmi Consortium stops in Mentana, in the province of Rome, Via Giovanni Giolitti transforms for an entire day into a long, open-air boutique. This is no ordinary market: the stalls belong to a consortium established in 2002 in Versilia, which has spent years selecting operators specialized in quality craftsmanship and Made in Italy products, bringing the formula of the famous Versilia market to the entire peninsula.
The hallmark of this event is its curated selection. Along the stalls, you will encounter the best of Tuscan and Italian artisanal tradition, in a journey that combines fashion, textiles, and home decor.
The Mentana stop is now a recurring event on the Consortium's traveling calendar in Lazio, often included in a weekend that touches other locations in the Roman province and the coast, such as Marina di San Nicola, Ladispoli, or Ostia. Visitors arrive from across the Tiber Valley and the capital's north-eastern hinterland, taking advantage of a day that combines a stroll through the town center with shopping.
The market is open non-stop from 8:00 AM to 7:00 PM, even in case of bad weather: the stalls remain open all day, so those arriving early in the morning will find the full assortment, while the afternoon offers a more relaxed and familiar atmosphere. Admission is free and no reservation is required.
The municipality of Mentana, in the Metropolitan City of Rome Capital, in Lazio, is best known for the 1867 battle between Garibaldi's troops and the Franco-Papal forces, commemorated by the Garibaldi Museum and the monumental ossuary. Those taking advantage of the market day can combine shopping with a visit to the historic center, dominated by the Orsini-Borghese castle, and a stop at the local eateries, where traditional Lazio cuisine is served.
The Consortium invites the public to always check the official calendar on their website, as the success of the formula has generated imitations over the years that improperly use a similar name. The initiative in Mentana takes place with the patronage of the municipal administration, an element that confirms its official nature and the regularity of the public land occupation.
The Mentana stop on June 14, 2026, was part of a double weekend for the Consortium in Lazio, with the Saturday, June 13 event on the coast and the Sunday, June 14 event in Mentana. For the occasion, Via Giovanni Giolitti was reserved for the exhibitors' stalls, which set up a continuous commercial promenade in the town center.
The president of the Consortium, Andrea Ceccarelli, recalled how the group has "reinvented a historic trade in light of modern times," focusing on the quality of materials and attention to trends. Even in Mentana, the offering confirmed this approach: clothing with new designer collections and stock, handmade leather bags and shoes, the best Italian cashmere production, furs, fine fabrics, home linens, porcelain, jewelry, and refined Florentine art fabrics.
The edition is now over, but the Consortium's traveling calendar includes new returns to the area: updated dates are published on the official website.
Event with free admission, no ticketing or reservation required, with the patronage of the Mentana municipal administration.
Via Giovanni Giolitti, 00013 Mentana (Metropolitan City of Rome Capital, Lazio).
By car from Rome: Grande Raccordo Anulare, exit 12 towards Via Salaria or Via Nomentana (SS4 / SP22a), about 25 km from the center of the capital. By train: Monterotondo-Mentana station on the FL1 Orte-Fiumicino line, then Cotral bus towards Mentana. Numerous Cotral connections also from Rome Ponte Mammolo.
Non-stop from 8:00 AM to 7:00 PM, even in case of bad weather. Free admission, no reservation required.
It is best to arrive in the morning to find the widest selection and park easily in the surrounding streets: during the event, Via Giovanni Giolitti is closed to traffic. Many exhibitors accept electronic payments, but it is useful to have some cash on hand.
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Via Giovanni Giolitti
Via Giovanni Giolitti, 00013 Mentana