BIT - International Tourism Exchange
Milan's international tourism fair
About BIT
The showcase of international tourism
BIT - International Tourism Exchange is the most important Italian event dedicated to tourism. It takes place annually at Fiera Milano Rho, in the Municipality of Rho in the Province of Milan, and is organised by Fiera Milano. It is the place where industry operators, Italian and international tourist destinations, tour operators, travel agencies, and travellers meet.
A thousand exhibitors from around the world
BIT brings together over 1,000 exhibitors, with a strong international component from dozens of countries. From major destinations to emerging ones, from walking routes to experiential tourism, the fair offers a comprehensive overview of the global tourism offering, with dedicated areas for professional buyers and moments open to the general public.
Travel Makers and the tourism festival
The 2026 edition revolves around the theme 'Travel Makers', dedicated to those who build and interpret the tourism of the future. Among the new features is the Travel Makers Fest, BIT's tourism festival: an authoritative meeting space where visions, ideas, and expertise are discussed to guide the sector's evolution.
An observatory on travel trends
More than a trade fair, BIT is a privileged observatory on travel trends: sustainable tourism, digitalisation, new forms of hospitality. For enthusiasts and professionals, it is an opportunity to anticipate the destinations and experiences that will characterise the tourist season, in the heart of Milan's exhibition district.
BIT — edition 2026
The 2026 edition of BIT - International Tourism Exchange is scheduled from February 10th to 12th at Fiera Milano Rho, in halls 9-11. The fair brings together over 1,000 exhibitors, with approximately 40% being international from about fifty countries.
The guiding theme of the edition is 'Travel Makers', accompanied by the new Travel Makers Fest, BIT's tourism festival. The event is open to operators and the public, with a general admission ticket of 20 euros.
Programme BIT 2026
BIT 2026 (February 10-12) offers:
- Exhibition of Italian and international destinations, with 1,000+ exhibitors from about fifty countries
- 'Travel Makers' theme — focus on those who build the tourism of the future
- Travel Makers Fest — BIT's tourism festival (new for 2026)
- Business matching between buyers and operators
- Conferences and talks on travel trends
Highlights BIT 2026
Prices BIT 2026
Practical information — BIT
Where
Fiera Milano, Strada Statale del Sempione 28, Rho (MI), halls 9-11.
How to get there
By metro line M1, Rho Fiera Milano stop; by train, Rho Fiera station; by car from the A4/A8 motorway with exits dedicated to the exhibition centre.
Tickets
Event open to operators and the public. General public ticket 20 euros; operator registrations via the official website.
Festival-goer photos
No photos yet. Share yours!
Share your photos
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Noticed an error or missing information?
Help us keep this listing up to date. Every proposal is verified by our team before publication.
Festival-goer reviews
No rating yet — be the first!
No comments yet. Be the first!
Were you there?
Share your experience with the community.
Where does it take place — BIT
Fiera Milano Rho
Strada Statale del Sempione 28, 20017 Rho