Auto Moto Raduno-Story
A gathering of vintage cars and motorcycles in the heart of Lerma, held during the San Marco Fair
About Auto Moto Raduno-Story
A gathering of historic engines in the hills of Alto Monferrato
The Auto Moto Raduno-Story is an event that brings Lerma to life every spring—a picturesque village in the Alto Monferrato area of the Province of Alessandria, in the heart of Piedmont. The event attracts motor enthusiasts from all over Northern Italy, who showcase their vintage cars and motorcycles, turning the village streets into a journey through history, design, and mechanics.
Over 140 historic vehicles in Piazza Genova
The heart of the event is Piazza Genova, where over 140 models of historic cars and motorcycles are displayed. Registration opens early in the morning, and throughout the day, the village fills with curious onlookers, collectors, and families. The vehicle exhibition blends seamlessly with village life, offering visitors the authentic atmosphere of a community festival.
The connection with the San Marco Fair
The gathering takes place alongside the traditional San Marco Fair, a spring event that has enlivened Lerma for generations. The streets are lined with stalls selling handicrafts, furniture, and local products, accompanied by musical entertainment, tastings in collaboration with the local Enoteca, and guided tours of the historic center. The combination of the fair and the rally creates a rich day for all ages.
The Arturo Magni Award
A highlight of the event is the Arturo Magni Award, dedicated to the memory of the famous motorcycle tuner and technician. The awards ceremony recounts Magni's legacy through the testimonials of his children, Giovanni and Carlo, offering the public a journey into the great Italian motor racing tradition.
A growing festival
Promoted by the Un Libro per Amico association with the support of the Municipality of Lerma, the Auto Moto Raduno-Story is a young but rapidly growing event, capable of combining a passion for classic vehicles with the promotion of the village and its traditions. It is the perfect opportunity for those looking to discover the Alto Monferrato off the beaten tourist path.
Auto Moto Raduno-Story — edition 2026
The second edition of the Auto Moto Raduno-Story confirmed the growth of the event, with a program spread over two days and a large turnout of enthusiasts from all over Northern Italy. The event was set within the framework of the San Marco Fair, bringing Lerma to life with vehicle exhibitions, market stalls, and cultural initiatives.
Programme Auto Moto Raduno-Story 2026
Friday, April 24 — Engines and Legends
- 9:00 PM — "Engines and Legends" evening at the Lerma multi-purpose center
- Presentation of the 1st Arturo Magni Award to Carlo Pernat, legendary motorsport manager and discoverer of Valentino Rossi and Max Biaggi
- Stories about Arturo Magni's life through the testimonies of his children Giovanni and Carlo, moderated by journalist Massimo Calandri
Saturday, April 25 — Rally and San Marco Fair
- 8:00 AM - 10:00 AM — Vehicle registration in Piazza Genova
- Exhibition of over 140 historic cars and motorcycles
- Stalls featuring handicrafts, furniture, and local products
- Musical entertainment along the village streets
- Tastings in collaboration with the local Enoteca
- Guided tours of Lerma's historic center
Highlights Auto Moto Raduno-Story 2026
Prices Auto Moto Raduno-Story 2026
Practical information — Auto Moto Raduno-Story
How to get there
Lerma is located in the Province of Alessandria, in the Alto Monferrato. By car, you can reach the village in a few minutes from the Ovada motorway exit (A26). The nearest train station is in Ovada, from where you can continue by car or local transport.
Registration and fees
Vehicle registration takes place on the morning of the event in Piazza Genova, generally from 8:00 AM to 10:00 AM. The participation fee includes focaccia, a welcome glass of wine, a gift pack, and membership dues.
Information
For details and reservations, please contact the phone and WhatsApp number 348 4437737, managed by the Un Libro per Amico association.
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Where does it take place — Auto Moto Raduno-Story
Piazza Genova
Piazza Genova, 15070 Lerma