The popular charity festival of the Montegranaro Public Assistance, at the Arena Estate in La Croce
The Festa della Croce Gialla is one of the most cherished events of the summer in Montegranaro, in the province of Fermo, in the Marche region. It takes place at the Arena Estate in the La Croce area, an outdoor space that for several consecutive evenings becomes the meeting point for families, young people, and volunteers. It's not just another local fair; it's a popular and charitable festival, organized by the medics of the Pubblica Assistenza Croce Gialla 118 to fund their rescue activities in the area.
The Croce Gialla of Montegranaro was founded in 1988 by a group of AVIS volunteers who felt the need for an emergency response vehicle for the town. Today, it has about 300 active medics and hundreds of supporting members, providing 118 emergency medical services, transportation, first aid courses, and civil protection. The annual festival is the main fundraising event and, at the same time, an opportunity to thank the community that supports the association throughout the year.
The format, consolidated in past editions, focuses on conviviality and good food. Among the food stalls, you'll find:
The evenings are enlivened by live music, musical groups, comedians, and DJ sets, in an informal and festive atmosphere. Previous editions have also included special events such as vintage car rallies (the historic Fiat 500s) and the blessing of new ambulances, reminding everyone of the event's charitable nature.
The Festa della Croce Gialla is an authentic portrait of a Marche village festival: you eat well, dance, chat with neighbors, and every euro spent concretely helps those who provide rescue services daily in Montegranaro and the entire Fermo area. A perfect opportunity to experience the local community away from the major tourist circuits.
The Festa della Croce Gialla 2026 will be held from June 4th to 7th, 2026, at the Arena Estate in the La Croce area of Montegranaro (FM). As per tradition, the event is organized by the medics of the Pubblica Assistenza Croce Gialla 118 and offers several consecutive evenings of conviviality: food stalls with pizza and craft beer, live music, and entertainment. The detailed program for the evenings will be released by the organization via official posters and social media channels.
The official dates for the 2026 edition are confirmed (June 4th to 7th, Arena Estate, La Croce area). The detailed program for the evenings—including the schedule of musical guests, food stall hours, and any special initiatives—will be published by the organization on posters and official channels of Croce Gialla 118 Montegranaro shortly before the event. Based on the established format of previous editions, the evenings will feature live music, bands, cabaret, and DJ sets, accompanied by stalls offering traditional and gourmet pizza and local craft beer.
Arena Estate, Località La Croce, Montegranaro (FM), Marche. Outdoor space with ample seating.
By car: Montegranaro is reachable from the A14 motorway (exit Porto Sant'Elpidio or Civitanova Marche) following signs for the Fermo hinterland. By train: the nearest station is Porto Sant'Elpidio on the Adriatic line, then continue by bus or taxi.
Access to the area is generally free; you pay for what you consume at the food stalls (pizza, craft beer, typical dishes). The proceeds support the activities of the Pubblica Assistenza Croce Gialla 118.
P.A. Croce Gialla 118 Montegranaro, Via dell'Ospedale 9/B. Detailed program and evening schedules published on posters by the organization and on their official social media channels.
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Arena Estate (Località La Croce)
Arena Estate, Località La Croce, 63812 Montegranaro