Pro Loco in Festa
Three days of flavours, folklore, and traditions from the Pro Loco associations of Italy on the Porto San Giorgio seafront
About Pro Loco in Festa
A festival celebrating the Pro Loco associations of Italy
Pro Loco in Festa is one of the most beloved summer events in Porto San Giorgio, a seaside town in the Province of Fermo, in the Marche region. Established in the early 2000s and organized by the local Pro Loco association, the event transforms the Antonio Gramsci seafront into a large village of taste and traditions for three days, attracting thousands of visitors to the Fermo Riviera.
Many Pro Loco associations, one single showcase
The heart of the event is the food stalls: dozens of Pro Loco associations from various Italian regions come to showcase their specialties, from Marche flavours to those from the North and South, offering a gastronomic journey along the seaside. Alongside local Marche associations, committees and Pro Loco from numerous other regions participate, with some editions even featuring international delegations, demonstrating the spirit of hospitality and exchange that animates the festival.
Not just food: folklore, music, and entertainment
Pro Loco in Festa is much more than just a food festival. Throughout the three evenings, the program features historical reenactments, parades by folk groups, children's entertainment, craft exhibitions, live music, and shows. The event traditionally concludes with a fireworks display over the sea, marking the end of the festival with a celebratory flourish.
Flavours of the sea and land
Among the most popular offerings are traditional Adriatic dishes, such as spaghetti de li marinà, clams in broth, fried calamari, and fried anchovies, alongside the specialties that each Pro Loco association brings from its own territory. Admission to the event is free, making it a perfect opportunity for an evening out with family or friends.
Heart of the Fermo Riviera
Set on the seafront of Porto San Giorgio, one of the most popular tourist destinations on the Marche coast, Pro Loco in Festa combines a seaside holiday with the discovery of Italian popular traditions. It's an event that highlights the role of Pro Loco associations as guardians of local culture and reaffirms the deep connection between the city and its coastal identity each year.
Pro Loco in Festa — edition 2026
The 24th edition of Pro Loco in Festa will take place from July 3 to 5, 2026, on the seafront of Porto San Giorgio, maintaining the traditional early July date. For 2026, the seafront will once again host food stalls from Pro Loco associations from various Italian regions, featuring typical flavours, crafts, historical reenactments, folk groups, and evening entertainment. Admission is free.
The detailed program for the 2026 edition, including evening schedules, musical guests, and the list of participating Pro Loco associations, will be announced in the weeks leading up to the event by the Pro Loco of Porto San Giorgio on their official channels.
Programme Pro Loco in Festa 2026
The detailed program for the 24th edition (July 3-5, 2026) has not yet been published. Based on previous editions, the event unfolds over three evenings with food stalls opening in the late afternoon, an official inauguration in the presence of authorities, children's entertainment, live musical performances, conferences dedicated to the world of Pro Loco associations, parades of folk groups and historical reenactments, culminating in a fireworks display. The schedule with times, musical guests, and the list of participating Pro Loco associations will be communicated by the Pro Loco of Porto San Giorgio in the weeks preceding the event.
Highlights Pro Loco in Festa 2026
- Food stalls from Pro Loco associations from various Italian regions
- Seafood specialties of Adriatic tradition
- Historical reenactments and folk groups
- Concluding fireworks display
- Free admission
Prices Pro Loco in Festa 2026
Practical information — Pro Loco in Festa
Location
Lungomare Antonio Gramsci, Porto San Giorgio (FM), Marche. The event takes place along the central stretch of the town's seafront.
Getting there
By train: Porto San Giorgio-Fermo station is on the Bologna-Lecce Adriatic line, a few minutes' walk from the seafront. By car: take the Porto San Giorgio-Fermo exit from the A14 motorway. By plane: Ancona-Falconara Marche Airport is about an hour away.
Admission and hours
Free admission. Stalls open in the late afternoon and continue into the evening; some daytime activities may be scheduled on festival days.
Tips
The seafront is very crowded during the festival days; it's advisable to arrive early to find parking or use the train. The ideal time to combine the festival with a day at the beach on the Fermo Riviera.
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Where does it take place — Pro Loco in Festa
Lungomare Antonio Gramsci
Lungomare Antonio Gramsci, 63822 Porto San Giorgio