Moto Experience Marche
The great two-wheel celebration in the heart of the Marche region
About Moto Experience Marche
A gathering within the walls of Fornace Hoffmann
Every spring, the Municipality of Serra de' Conti, in the heart of Vallesina in the province of Ancona, transforms into the Marche region's capital of two wheels with Moto Experience Marche. The event takes place inside the Antica Fabbrica Laterizi - Fornace Hoffmann, a fascinating industrial archaeology complex spanning over fifteen thousand square meters, restored and returned to the community: an unusual and powerful backdrop for an event dedicated to motorcycling.
From a local gathering to a reference event
Born as a small gathering, Moto Experience Marche has grown exponentially, from around a thousand attendees at the first edition to thousands of visitors in recent years. Today, it is one of the most followed free motorcycle events in the region, capable of combining the passion for motorcycles with the discovery of the Val Mivola territory, between the Misa and Nevola valleys.
What to do at Moto Experience
The program is rich and designed for enthusiasts of all levels, as well as families and the curious:
- Free test rides with the latest models from major brands, from local dealerships
- On-road and off-road riding courses, technical masterclasses on suspension and maintenance
- Trial demonstrations and acrobatic exhibitions
- Inclusive motorcycle therapy, an experience dedicated to bringing emotions to people with disabilities
- Exhibition of vintage motorcycles and cars, demonstrations by Vespa Clubs
- Market exhibition of clothing and accessories, food stands, and live music
Art and territory
In addition to the sporting aspect, the event aims to enhance the identity of the village and the Marche region. The 2026 edition inaugurated a monumental sculptural work inspired by the philosophy of Michelangelo Pistoletto and his Third Paradise, subsequently donated to the Municipality of Serra de' Conti as a permanent symbol of a new "zero point" for motorcycle tourism in the Marche. A combination of mechanical tradition, contemporary art, and territorial promotion that makes Moto Experience Marche an event different from the usual gatherings.
Moto Experience Marche — edition 2026
The fourth edition of Moto Experience Marche confirmed the event's growth, animating the Antica Fabbrica Laterizi in Serra de' Conti for two days. Alongside free test rides with over twenty brands, the program offered on-road and off-road riding courses, trial demonstrations, inclusive motorcycle therapy sessions, and exhibitions by Vespa Clubs. A symbolic moment of the edition was the inauguration of a monumental sculpture inspired by Michelangelo Pistoletto's Third Paradise, subsequently donated to the Municipality. Saturday evening concluded with a tribute concert to Vasco Rossi and a DJ set.
Programme Moto Experience Marche 2026
Saturday, April 18
- 9:00 AM - 1:00 PM and 2:00 PM - 6:00 PM — Free test rides from dealerships (over 25 brands)
- 10:00 AM — Official inauguration of the event and the artwork "Homage to Michelangelo Pistoletto", a sculpture inspired by the Third Paradise later donated to the Municipality
- 11:00 AM - 12:00 PM and 3:00 PM - 4:00 PM — Trial exhibitions with the Zero Grip Team
- Technical masterclasses (suspension and maintenance with Alex Ferro / MRacing; 4-stroke engines with Federico Romagnoli) and on-road and off-road riding courses
- Vespa Club regularity demonstrations, vintage motorcycle and car expo, face painting for children, and food stands
- 10:00 PM — Concert Le Bollicine (Vasco Rossi tribute), followed by DJ set and fireworks display
Sunday, April 19
- 9:00 AM - 1:00 PM and 2:00 PM - 6:00 PM — Free test rides
- 11:00 AM - 12:00 PM and 3:00 PM - 4:00 PM — Trial exhibitions
- 11:30 AM - 12:30 PM and 2:30 PM - 3:30 PM — Inclusive motorcycle therapy sessions
- Mini Vespa tours of the villages, APEXPO (Ape 50 exhibition), courses, and demonstrations
Highlights Moto Experience Marche 2026
Prices Moto Experience Marche 2026
Practical information — Moto Experience Marche
Where
Antica Fabbrica Laterizi - Fornace Hoffmann, Via Fornace 8, 60030 Serra de' Conti (AN), Marche.
How to get there
By car or motorcycle from the A14 highway exit Ancona Nord or Senigallia, continuing inland towards Vallesina. The nearest train station is Senigallia, from which Serra de' Conti can be reached in about half an hour.
Admission and services
Free admission. Free test rides (approved helmet and valid license required); some training courses are paid. Free parking, free camping area nearby, and guaranteed accessibility for people with disabilities.
Contacts
Email: [email protected] - Tel. +39 335 6099297. Updates on the official website and social media channels Facebook and Instagram @motoexperiencemarche.
Festival-goer photos
No photos yet. Share yours!
Share your photos
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Noticed an error or missing information?
Help us keep this listing up to date. Every proposal is verified by our team before publication.
Festival-goer reviews
No rating yet — be the first!
No comments yet. Be the first!
Were you there?
Share your experience with the community.
Where does it take place — Moto Experience Marche
Antica Fabbrica Laterizi - Fornace Hoffmann
Via Fornace 8, 60030 Serra de' Conti