Memorial Troiani

A night of music and solidarity in the heart of Ascoli

The Memorial Troiani is much more than a concert: it is the event that, every year, brings the city of Ascoli Piceno together in one of the most beautiful squares in Italy, Piazza del Popolo, around music and a cause that touches the heart of the entire region. Promoted by the Ascoli section of A.I.L. (Italian Association against Leukemia, Lymphoma and Myeloma), the event was created in memory of Alessandro Troiani, the young man from Ascoli who fought his illness by striving for his city to have a hematology department.

The festival directed by Dardust

For years, the artistic direction has been led by Dardust, an Ascoli-based producer and musician among the most appreciated on the international scene, capable of drawing some of the most beloved faces of Italian music to the square. Each edition mixes pop, singer-songwriter, and electronic influences, in a show meticulously curated with sets, lights, and arrangements designed specifically for the evening. A now-established tradition is the secret guest, whose name remains top secret until the night of the concert, offering a surprise to the audience each time.

Charity and connection with the territory

The heart of the Memorial Troiani remains its charitable purpose: the proceeds from the evening support research and assistance for patients with leukemia, lymphoma, and myeloma, carrying forward the commitment that Alessandro Troiani championed. For this reason, the event has always enjoyed the patronage of the Municipality of Ascoli Piceno and has become one of the most heartfelt events of the summer in the Piceno capital, in the Marche region. Thousands of people flock to Piazza del Popolo every year, transforming solidarity into a great collective celebration.

Piazza del Popolo, a unique stage

The chosen setting is no coincidence: Piazza del Popolo, with its light travertine stone, the Palazzo dei Capitani, and the Church of San Francesco, is considered one of the most elegant Renaissance 'salons' in Italy. Under the stars, this space becomes a natural amphitheater that amplifies the concert's atmosphere and offers the audience an unforgettable evening.