The great night of music and solidarity in Piazza del Popolo in Ascoli Piceno
The Memorial Troiani is much more than a concert: it is the event that, every year, brings the city of Ascoli Piceno together in one of the most beautiful squares in Italy, Piazza del Popolo, around music and a cause that touches the heart of the entire region. Promoted by the Ascoli section of A.I.L. (Italian Association against Leukemia, Lymphoma and Myeloma), the event was created in memory of Alessandro Troiani, the young man from Ascoli who fought his illness by striving for his city to have a hematology department.
For years, the artistic direction has been led by Dardust, an Ascoli-based producer and musician among the most appreciated on the international scene, capable of drawing some of the most beloved faces of Italian music to the square. Each edition mixes pop, singer-songwriter, and electronic influences, in a show meticulously curated with sets, lights, and arrangements designed specifically for the evening. A now-established tradition is the secret guest, whose name remains top secret until the night of the concert, offering a surprise to the audience each time.
The heart of the Memorial Troiani remains its charitable purpose: the proceeds from the evening support research and assistance for patients with leukemia, lymphoma, and myeloma, carrying forward the commitment that Alessandro Troiani championed. For this reason, the event has always enjoyed the patronage of the Municipality of Ascoli Piceno and has become one of the most heartfelt events of the summer in the Piceno capital, in the Marche region. Thousands of people flock to Piazza del Popolo every year, transforming solidarity into a great collective celebration.
The chosen setting is no coincidence: Piazza del Popolo, with its light travertine stone, the Palazzo dei Capitani, and the Church of San Francesco, is considered one of the most elegant Renaissance 'salons' in Italy. Under the stars, this space becomes a natural amphitheater that amplifies the concert's atmosphere and offers the audience an unforgettable evening.
The 27th edition of the Memorial Troiani returns to Piazza del Popolo in Ascoli Piceno on Tuesday, June 16, 2026, confirming itself as one of the most anticipated musical and solidarity events in the Marche region. The evening is organized by the Ascoli section of A.I.L. with the patronage of the Municipality and maintains its dual nature of a grand concert and fundraising for the fight against leukemia.
This year too, the artistic direction is entrusted to the Ascoli-based producer Dardust, who has announced an exceptional lineup and a major novelty: for the first time, the Memorial hosts the FORM – Marche Philharmonic Orchestra, with arrangements for piano and strings.
Artistic Direction: Dardust (producer and musician from Ascoli).
Direction: Marco Boarino, former director of the opening ceremony of the Milan-Cortina Paralympics.
For the first time, the artists are accompanied by the FORM – Marche Philharmonic Orchestra, conducted by Maestro Alberto Cipolla, with arrangements for piano and strings.
Piazza del Popolo, historic center of Ascoli Piceno (AP), Marche.
Tickets can be purchased online at VivaTicket (www.vivaticket.it) and, in physical presale, at the ticket office of the Teatro di Ascoli Piceno in Piazza Arringo 7. Price ranges are usually 30, 40, 50, and 60 euros. There is a maximum limit of tickets per person.
Ascoli Piceno can be reached from the A14 highway (Ascoli-San Benedetto del Tronto exit) and the Ascoli-Mare junction. The historic center is largely pedestrianized: it is advisable to use the parking lots around the city.
Ticket office: +39 0736 298770.
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Piazza del Popolo
Piazza del Popolo, 63100 Ascoli Piceno