Made in Italy Village

Made in Italy takes to the streets of Naples

The Made in Italy Village is an event that brings the very best of Campanian agri-food and craftsmanship to the heart of Naples, in Piazza Dante. The initiative is a collaboration between Coldiretti Napoli and Casartigiani Napoli, two organizations that connect agricultural producers and artisan workshops from the Metropolitan City of Naples and the entire Campania region. For two days, the square—a pedestrian hub between the old town and the Vomero district—becomes an open-air market where you can buy, taste, and learn exactly how the products you take home are made.

Campagna Amica Campania stalls

The food and wine section is managed by the farms of Campagna Amica Campania, Coldiretti's network of farmers' markets. Farmers sell their goods directly, without intermediaries, using the zero-kilometer model that remains the hallmark of the event.

• Fresh, seasonal produce harvested in the Campanian countryside
• Traditional cheeses and cured meats produced by artisans
• Local wines and certified organic products
• Rustic street food, featuring sweet and savory specialties prepared on the spot

Alongside the sales, there are guided tastings and public masterclasses designed to highlight the short supply chain and explain how to recognize the true origin of what you buy: a topic on which Coldiretti has been campaigning for years regarding label transparency and the fight against the counterfeiting of Italian products.

Neapolitan craftsmanship on display

The second soul of the village is dedicated to the arts and crafts, with Casartigiani Napoli stalls showcasing the productions that have made the city famous worldwide:

• Jewelry, featuring Neapolitan master goldsmiths
• Bespoke tailoring for men, the heart of Neapolitan tradition
• Handmade fashion accessories for women
• Sorrento wood inlay, the ancient woodworking craft of the peninsula
• Artisanal chocolate and boutique sweets

The artisans do not just display their work; they work in front of the public, allowing visitors to observe the techniques and tools of a craft passed down through generations.

Workshops, shows, and families

The Made in Italy Village is also designed as a neighborhood festival. In the Avvocata district, just a stone's throw from Port'Alba and the National Archaeological Museum, the program alternates between workshops, children's activities, and live entertainment. The Giò Ferraiolo puppet theater is a major draw, bringing the 'guarattella'—the traditional Neapolitan folk performance—back to the square. The coincidence with Mother's Day added chocolate tastings and small floral gifts for visitors to the edition.

A format destined to grow

The Piazza Dante event has attracted thousands of residents and tourists, and organizers have announced that the format will be replicated in other major squares in the region. For Naples and Campania, it is a direct way to promote two fundamental pillars of the regional economy—agriculture and craftsmanship—by bringing them out of exhibition halls and into direct contact with the city.

Why it's worth a visit

Those passing through Piazza Dante during the village will find a real market, not a tourist trap: you can talk to the producers, taste before you buy, and discover workshops that would otherwise remain hidden in the alleys. It is also a useful opportunity for foreign visitors to understand in just a few hours what the expression Made in Italy truly means when applied to the Campanian territory.