Baci da Metà

A photo contest that tells the story of Meta

Baci da Metà is the Valentine's Day event hosted by the Pro Loco Terra delle Sirene: a social media photo contest that invites everyone living in Meta, in the heart of the Sorrento Peninsula, to capture the town in a single image every February. You don't need to be a professional photographer; all it takes is an affectionate gaze at the town and the desire to share it. The submitted photos are published on the Pro Loco's social channels, where the public can comment and vote, leading up to the announcement of the winners on February 14th.

How it works

The format is simple and intentionally accessible to everyone. Participants send their shots to the Pro Loco via WhatsApp or email, accompanied by a sentence, a memory, or a thought. The images are then posted on social media, marking the start of the most engaging part of the initiative: the popular vote, driven by public appreciation. The full rules are released by the Pro Loco each year alongside the opening of entries and can be downloaded from the official website.

The 2026 edition: "I love Meta because..."

The fourth edition, scheduled from February 7th to 14th, 2026, shifts perspective: after focusing on couples and the question "What is Love?", the contest now asks participants to complete the phrase "I love Meta because...". Love thus extends to the town itself: a favorite place, a detail, a view, or a corner that holds a story. As Mayor Giuseppe Tito noted, Meta is "a place that speaks of love in every nuance, from sunsets over the sea to hidden alleys."

The prizes

The Pro Loco rewards winners with romantic dinners offered by partner restaurants in the town, including local landmarks Tico Tico and La Conca. In previous editions, alongside the awards decided by social media voting, the organizers have also presented a special prize selected directly by the association.

A visual archive of the territory

Beyond the competition, the initiative has a documentary value that grows year by year: each edition leaves behind a collection of images and words that gradually builds an emotional archive of Meta. Glimpses of the winter sea, colorful facades, boats pulled ashore, and panoramas of the Gulf: it is a portrait of a community looking at itself in the mirror during the coldest month, when tourism thins out and the town returns to its inhabitants.

Meta, between the sea and the alleys of the Sorrento Peninsula

The Municipality of Meta, in the Province of Naples and the Campania region, is one of the centers of the Sorrento Peninsula overlooking the Gulf of Naples. Its identity is tied to the sea and maritime tradition, with the beach of Marina di Meta nestled between the hills and the historic center gathered around the Basilica of Santa Maria del Lauro. It is a territory that thrives on its landscape: this is precisely why a photo contest becomes a natural tool for tourism promotion, capable of spreading the image of the town far beyond its borders.

Who organizes it

The initiative is promoted by the Pro Loco Terra delle Sirene, led by president Luigi Russo, with the patronage of the Municipality of Meta and Unpli Campania. The Pro Loco, active in the area for over twenty years, also manages other events throughout the year, such as the gastronomic festival Pizza d'aMare in Marina di Meta.

Why participate

Baci da Metà requires no special equipment or experience: it is an open invitation to anyone with a connection to the town, whether they are a resident, an emigrant returning in the summer, or a traveler who spent a few days there. In one week in February, the initiative manages to circulate dozens of different perspectives on the same place—and that is perhaps its greatest achievement.