Saranno Famosi nel Vino

In July 2025, Saranno Famosi nel Vino chose the Medici Fortress in Siena as its new home, following the Florentine editions at the Stazione Leopolda. For two evenings, from 6:00 PM to 12:00 AM, over forty emerging wineries from across Italy enlivened the Fortress ramparts with their tasting counters, dedicated to the best labels of the last decade.

The public was able to meet the young winemakers directly, participate in masterclasses led by sommeliers and professionals, and attend cooking shows with local chefs. The Sienese debut, with free admission and affordable tastings, consolidated the wine talent scouting formula in one of Italy's wine capitals, laying the groundwork for the event's return in 2026.