Saint Valentine in the Village of Love

Cupid's Village in the Heart of the Marche

Every year, around February 14th, the Municipality of Morro d'Alba (province of Ancona, Marche) dresses up for Saint Valentine in the Village of Love. The small medieval village, one of the Most Beautiful Villages in Italy, becomes "Cupid's village" for the occasion: a widespread itinerary that blends culture, sensuality, art, and wine along the streets of the historic center and the famous 'La Scarpa' walkway, the ancient fortified passage that encircles the town.

Between the 'La Scarpa' Walkway and Lacrima Wine

The heart of the event is the 'La Scarpa' walkway itself, offering a unique view of the Vallesina hills. Along the path, you'll find melodies, guided tours, and itinerant tastings of the region's signature wine, Lacrima di Morro d'Alba DOC. This indigenous grape variety, with its intense aroma of rose and violet, has made this corner of the Marche famous. Wineries, the municipal wine shop, restaurants, and artisan shops offer special packages, themed menus, and romantic aperitifs for the occasion.

Art, Photography, and Corners for Lovers

The event also boasts a strong cultural focus, with recurring exhibitions held in the cellars of the Utensilia Museum, the council hall-art gallery, and the Church of San Gaudenzio, paying homage to great names in Marche and contemporary art. The village is filled with installations and setups designed for couples:

• the kissing sign at the entrance of the walkway;
• the "Talk to me about Love" selfie corner;
• a bookcrossing dedicated to the theme of love;
• the lovers' bench and light design installations;
• the "Thoughts of Love" contest, with a wine tasting in the enoteca as a prize.

'Erotico d'Autore' and Carnival Atmosphere

The most anticipated moment of the evening is the 'Erotico d'Autore' reading, set in the evocative cellars of the Castle: a reading of sensual and refined texts that play with elegance and irony. During the day, the squares come alive with Carnival masks curated by local associations, in an atmosphere that combines the lovers' festival with the popular traditions of the period. The event is promoted by the Municipal Administration of Morro d'Alba, together with the Pro Loco and the circuit of the Most Beautiful Villages in Italy in the Marche region.