The travelling campaign against plastic pollution in seas and rivers, with a launch event in Rome
Mediterraneo da Remare #PlasticFree #NoLitter is the travelling campaign promoted by the UniVerde Foundation in collaboration with the Marevivo Foundation. Established in 2011, it aims to combat all forms of pollution in seas and river basins, with a specific focus on plastics. The Lazio Region and the City of Rome host the annual launch event, which kicks off a season of initiatives along marine, river, and lake shores throughout Italy.
The 2026 edition, the sixteenth, held its launch event on Monday, June 15, 2026, in the prestigious Sala Marconi at the headquarters of the National Research Council (CNR), located at Piazzale Aldo Moro 7, in the university district between Sapienza and the CNR. The core theme was the 30x30 Objective: to protect and restore at least 30% of marine and coastal areas by 2030, in line with the Kunming-Montreal Global Biodiversity Framework, with a focus on "coasts, seas, and islands to protect and restore" and the establishment of new Marine Protected Areas.
Alongside the UniVerde Foundation and the Marevivo Foundation, the campaign features the long-standing support of the Port Captaincies Corps - Coast Guard and, as of 2026, the participation of the National Research Council. This initiative brings together institutions, the scientific community, sports, and civil society around a common goal: the protection of the Mediterranean.
The launch event in Rome serves as an institutional and scientific starting point for a concrete, participatory campaign. Throughout the year, volunteers and enthusiasts collect waste from waterways and coasts, including from canoes and kayaks, turning environmental cleanup into an opportunity for outdoor sports and civic education. The campaign also promotes the transition toward more sustainable and responsible tourism along marine, river, and lake shores.
By hosting the national launch, Rome confirms its role as a capital of environmental sustainability. The event is aimed at citizens, students, researchers, athletes, and anyone who cares about the health of the Mediterranean Sea and the river that flows through the Capital, the Tiber, offering an opportunity for information, discussion, and direct action.
The sixteenth edition of the campaign held its launch event in the Sala Marconi of the CNR headquarters, from 4:00 PM to 6:30 PM. The guiding theme was the 30x30 Objective, with a commitment to protecting and restoring the coasts, seas, and islands of the Mediterranean and promoting the establishment of new Marine Protected Areas.
The 2026 campaign saw the participation, for the first time, of the National Research Council alongside the historical promoters, the UniVerde Foundation and the Marevivo Foundation.
Sala Marconi, CNR headquarters, Piazzale Aldo Moro 7, 00185 Rome (Sapienza / CNR district).
The CNR headquarters is well-connected: Rome Termini station is nearby, followed by bus or metro (Line B, Policlinico or Castro Pretorio stops). Parking in the university district is limited; public transport is recommended.
Free admission until the room reaches maximum capacity, subject to registration. The launch event is also broadcast via live streaming.
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Sala Marconi - Sede centrale del CNR
Piazzale Aldo Moro 7, 00185 Roma