Made in Italy Week in Biella

On April 15, 2025, Biella celebrated the National Made in Italy Day for the first time, with a program built around the dialogue between businesses, youth, and art. The initiative, promoted by the municipal administration together with the Piedmont Region and supported by the Ministry of Enterprises and Made in Italy, saw the collaboration of Città Studi, the Biellese Industrial Union, and ITS TAM. The mayor defined the event as "a moment of national pride, intergenerational dialogue, and sector discussion," while the Councilor for Productive Activities Anna Pisani emphasized the desire to show "authenticity and ingenuity through concrete examples and real testimonies." The success of the participation prompted the organizers to expand the format, leading to an entire week of events in 2026.