Kiss Kiss Way Viareggio

The first edition of the Kiss Kiss Way in 2025 brought the music of Radio Kiss Kiss to five Italian squares from May 31st to July 27th: Naples (Piazza del Plebiscito), Turin (Piazza Castello), Corigliano-Rossano, Baia Domizia, and Golfo Aranci. A format featuring a village, meet-and-greets, and major free concerts, animated by a team of presenters and over one hundred artists, with radio and television broadcasts on Sky Uno, TV8, and Radio Kiss Kiss TV.

The success of the debut edition — with high public participation and millions of social media views — prompted the radio station to confirm and expand the tour in 2026, including Viareggio among the stops for the first time. The Versilia city, in the province of Lucca, thus joined the circuit of one of the most followed traveling musical events of the Italian summer.