Giardino in Fiore

An urban garden during the holidays

Giardino in Fiore is the event that, during Advent, brings the colors and scents of greenery to the historic center of Ancona, the capital of the Marche region. For almost three weeks, the scenic Piazza del Plebiscito - known to the people of Ancona as Piazza del Papa - is dressed up with gazebos, stalls, and floral arrangements, becoming an open-air urban garden just a short walk from the Cathedral and the staircase leading to the Duomo of San Ciriaco.

What you can find

The market brings together nursery gardeners, florists, and local artisans. The offerings revolve around the botanical and Christmas theme, with a particular focus on natural materials and wellness products. Among the usual offerings:

• ornamental and house plants, poinsettias, hollies, and festive-themed arrangements;
• cut flowers, dried flowers, wreaths, centerpieces, and home decorations;
• artisan crafts made from natural materials, ceramics, and decorations;
• herbal products, herbal teas, essential oils, and wellness items;
• green gift ideas, pots, gardening accessories, and small decorative items.

Who organizes it

The event is promoted by the Department of Economic Activities of the Municipality of Ancona and organized by Blu Nautilus, a company specializing in markets and themed events. The Christmas format in Piazza del Plebiscito complements the spring editions of the same event, which liven up other city spaces such as Corso Garibaldi, Piazza Pertini, and Viale della Vittoria when the good weather arrives.

Atmosphere and context

Part of the Christmas events calendar for the 'doric capital', Giardino in Fiore is a pleasant stop for a stroll among the city center's lights: admission is free and the continuous opening hours allow you to combine floral shopping with sightseeing. The market is linked to the strong nursery and artisan tradition of the Marche region, offering residents and visitors the opportunity to choose plants, flowers, and decorations for the holidays while supporting local producers.