Fragranzia

Fragranzia 2025 — 8th edition

In 2025, Fragranzia returned on May 17 and 18, on the occasion of the 21st Rose Festival. The olfactory experiences took place in the Gino Vanzi exhibition hall, with a program full of sensory offerings: the Blind Experience, an olfactory journey blindfolded among floral essences and aromas, and Parfum de Vermouth, a path through botanicals and perfumes discovering the hidden elegance of vermouth.

For children, the game "Missione Olfatto Kids" was proposed, as well as creative activities like "Sniff and Paint" and the "Fragranzia between Roses and Style" fashion show. The historic center of Venaria Reale welcomed stalls of flowers, plants, and food/wine products, while the Chapel of Sant'Uberto hosted the Infiorata of over 50,000 rose petals.