Bientina Merchants' Festival

Saturday, June 28, 2025 — Bientina historic center

The 2025 edition painted Bientina in fuchsia, a color chosen as a symbol of energy, joy, and sharing, with an invitation to residents and visitors to dress in theme. From 7:00 PM to 1:00 AM, the streets of the center lit up with live music, DJ sets, and roving shows, including a performance by comedian Leonardo Fiaschi. Shops remained open, presenting their new collections in preview, while along the route, one could enjoy street food and local and international specialties. The event was organized by the 'I Love Bientina' Natural Shopping Center with the patronage of the Municipality of Bientina and Confesercenti.