Benefica on the Road

During the 2025 season, Benefica on the Road consolidated its traveling formula, moving the stalls of the Piazza Benefica market in Turin from Sunday to Sunday among the towns of Piedmont.

The project, born from the idea of taking the famous Turin "designer market" outside the capital, visited several towns in the Piedmontese plains and hills, always with the same selection of clothing, footwear, accessories, jewelry, perfumes, and homeware. Each stop, organized in collaboration with local Pro Loco associations, transformed the squares into a large, free-entry special open-air market, anticipating the rich calendar of events for 2026.