Andy Warhol and Pop Art

2025 marked a record year for the museums of Fermo, in the Marche region, with over 50,000 visitors compared to about 17,000 just a few years prior. The main highlight of the season was the exhibition Frida Kahlo and Marilyn Monroe. Parallel Lives, hosted at Palazzo dei Priori from June 28 to November 2, 2025, featuring over 120 photographs and works dedicated to two icons of the 20th century.

The public success of these exhibitions has consolidated the cultural strategy of the Municipality of Fermo and Maggioli Cultura e Turismo, laying the groundwork for the major winter 2026-2027 event dedicated to Andy Warhol and Pop Art.