Profumata-Menta — Regional Mint Fair

The twelfth edition

In 2025, Profumata-Menta enlivened Piovà Massaia for an entire long weekend, from May 30th to June 2nd. The main day on Sunday, June 1st, saw the mint fair and market stalls take over the village streets, with a small train, horse rides, carousels, and street artist performances.

The side program on Friday and Saturday included the inauguration of new exhibition spaces, the opening of the dialect theater festival, and a mojito party with a DJ set by Maurizio Benedetta, a well-known DJ from the Ultimo Impero in Airasca. The event concluded on Monday, June 2nd, with a walk and access to exhibition spaces, featuring games, concerts, parades, and the opening of museums, exhibitions, and workshops.