PrimaFesta

PrimaFesta 2025 brought San Salvatore Monferrato to life on Saturday, June 7, and Sunday, June 8. The Saturday evening opened with the inauguration of the "1000 images of San Salvatore" photo exhibition in the Church of the Trinity and the "Fairytale Dinner" themed around Alice in Wonderland, followed by the comedy show "Pino e gli Anticorpi". On Sunday, the market opened with the Aleramica Flag-wavers Association from Alessandria, while the large flower carpet by the flower artists of Pietra Ligure took shape in the main square. In the afternoon, the "Cuochi in Piazza" event, the award ceremony for the "San Salvatore in Fiore" competition, and the treasure hunt from the Madonna del Pozzo Sanctuary took place. For children, there were rides, face painting, a show by Mago Canticchio, and 60 wooden games on Via Panza; in the evening, a DJ set and a concert by the Zoom Party Band.