Pizza Festival
A week to discover the pizzerias of Busto Arsizio
About Pizza Festival
A week dedicated to pizza
The Pizza Festival is a widespread food and wine initiative that enlivens Busto Arsizio, in the province of Varese. For a week, the city's pizzerias become the protagonists of one great celebration of Italy's most beloved dish, involving enthusiasts and curious visitors in a journey of taste through local establishments.
The 'Pizza Busto'
The common thread of the event is the 'Pizza Busto', a special creation designed for the occasion: it is shaped like a B, the initial of the city, and combines two souls — one half classic with tomato and mozzarella (the red and white, the city's colors), identical in all establishments, and one half calzone with an original filling chosen by each pizzaiolo. A way to offer a recognizable product while also highlighting individual creativity.
The taste contest
The initiative is accompanied by a contest that invites participants to discover the different versions of Pizza Busto in multiple locations, sharing their experience on social media. Delicious prizes are up for grabs, including a weekend for two to Tramonti, in the province of Salerno — one of the cradles of pizza — with tastings and a visit to the laboratory of master pastry chef Sal De Riso.
Promoting the territory
Organized by the Municipality of Busto Arsizio with Confcommercio, the Pizza Festival is both a gastronomic celebration and an action to promote local commerce, capable of showcasing the city's pizzerias and enlivening the city's evenings with a simple, fun, and highly popular initiative.
Pizza Festival — edition 2026
The 2026 edition of the Pizza Festival is held in Busto Arsizio from June 7 to 14, with fourteen pizzerias participating. The star is the 'Pizza Busto', shaped like a B: one half classic (tomato and mozzarella) identical in all establishments and one half calzone with a surprise filling chosen by each pizzaiolo, offered at 9 euros. The contest invites participants to consume at least six Pizza Busto in three different locations and share the experience on social media: the first prize is a weekend for two in Tramonti (SA), from September 18 to 20, 2026, with accommodation, tastings, and a visit to Sal De Riso's laboratory. The initiative is organized by the Municipality with Confcommercio and Agesp Energia Gruppo Acinque.
Programme Pizza Festival 2026
June 7-14 — at participating pizzerias
- Each pizzeria offers the 'Pizza Busto' for 9 euros: half classic, half calzone with original filling
Participating Pizzerias (14)
- Pizzeria Capri, Da Mario, Da Mimmo, Doppio Zero, Pizzeria al Cantuccio, Radici, Sole d'Oro, Pizzeria Tony, Pizzeria Karma, Hakuna Matata, Fabbrica di Pedavena, Pizzium, La Pizza Speciale and Trattoria e Pizzeria La Cerasella
Contest
- Taste at least six Pizza Busto in three different locations and share them on social media with the dedicated hashtag
- First prize: weekend for two in Tramonti (SA), September 18-20, 2026, with tastings and visit to Sal De Riso's laboratory; Smartbox prizes for second and third place
Highlights Pizza Festival 2026
Prices Pizza Festival 2026
Practical information — Pizza Festival
Where
The initiative involves participating pizzerias in Busto Arsizio (VA).
How to get there
Busto Arsizio is served by the FS and Ferrovie Nord train stations and the A8 Milan-Varese highway.
How to participate
The 'Pizza Busto' is offered at 9 euros in participating pizzerias. For the contest, you need to try the different versions and share them on social media with the dedicated hashtag.
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Where does it take place — Pizza Festival
Pizzerie di Busto Arsizio
Busto Arsizio, 21052 Busto Arsizio