Magico Paese di Natale — The Christmas Fairy Tale

The 2025 edition marked the debut of Santo Stefano Belbo in the Magico Paese di Natale circuit, one of the major novelties of the 19th edition. In the birthplace of Cesare Pavese, "The Christmas Fairy Tale" took place on the weekends of December 7-8, 13-14, and 20-21.

In the market square, under a large tree, Mother Christmas and an elf accompanied families and children on a journey made of stories, workshops, handmade decorations, and local flavors, with entertainment in the lands of Pavese. On December 7, circus artists from Chapitombolo took the stage, transporting the audience into a world between the possible and the impossible. Overall, the 19th edition of the Magico Paese di Natale (Asti, Govone, San Damiano d'Asti, and Santo Stefano Belbo) exceeded 500,000 visitors, confirming its status as one of the most beloved markets in Europe.