Frida Kahlo e Marilyn Monroe. Vite parallele

2025 was the year of the consecration of the Palazzo dei Priori in Fermo as a venue for major exhibitions. Thanks to the collaboration with Maggioli Cultura e Turismo, the city's museums recorded extraordinary numbers, with nearly 51,000 visitors and a strong increase in attendance compared to previous years.

The municipal administration has built a program of "super exhibitions" designed to position the city in the Piceno region as an artistic hub capable of preserving its heritage while engaging with the contemporary. This momentum paved the way for the major exhibition in 2026 dedicated to Frida Kahlo and Marilyn Monroe, confirming the Palazzo dei Priori as one of the most anticipated cultural events in the Marche.