Frida Kahlo and Marilyn Monroe. Parallel Lives

2025 was the year of the consecration of Fermo's Palazzo dei Priori as a venue for major exhibitions. Thanks to the collaboration with Maggioli Cultura e Turismo, the city's museums recorded extraordinary numbers, with nearly 51,000 visitors and a strong increase in attendance compared to previous years.

The municipal administration has built a program of "super exhibitions" designed to position the Piceno city as an artistic hub capable of preserving its heritage while engaging with the contemporary. This momentum paved the way for the major 2026 exhibition dedicated to Frida Kahlo and Marilyn Monroe, confirming the Palazzo dei Priori as one of the most anticipated cultural events in the Marche region.