Douja d'Or

The 59th Douja d'Or was held from September 12 to 21, 2025 in Piazza San Secondo in Asti, the heart of Monferrato. For the first time, the event was coordinated by the Langhe Monferrato Roero Tourism Board, with the support of the Alessandria-Asti Chamber of Commerce, Banca d'Asti, the Cassa di Risparmio di Asti Foundation, the Asti DOCG Consortium, and numerous local producer consortia.

The edition recorded significant numbers: over 15,000 visitors in the Wine Lounge, 7,500 glasses poured, and more than 500 participants in the 17 masterclasses. Among the protagonists, the Asti DOCG Consortium with the tennis-themed tasting area "Our Playing Field", dedicated to Asti Spumante and Moscato d'Asti, and masterclasses such as "The bubbles of Asti Spumante uncork the taste of the sea" and "The Time Travel of Canelli DOCG". Alongside the main program, the Douja Off brought tastings, meetings, and shows to other iconic locations in the city.